Graphic Design • Print Design
The evolution from initial idea to final design.
The final sticker sheet. 🤌
The digital Instagram sticker. Motion design by Aaron Willette.
The sticker as seen on TikTok.
Does Not Suck
On the Taste Radio Podcast, the hosts developed a running joke: when they really loved a product, they would say it “did not suck,” their highest form of praise. Soon, this catchphrase was shortened to “DNS,” and the idea grew into something tangible. They requested both physical and digital “DNS” stickers as a playful seal of approval. The digital version was shared on social media, while the physical stickers traveled with the team to trade shows like Expo West, the Fancy Food Show, and NACS. Below you can see the evolution of the seal, the final product printed as a sticker sheet, and how it was used both on social media and IRL.