Didriks was a luxury home goods store specializing in high-end designer furnishings and outdoor furniture. As creative director, I helped define the visual style for the brand, developing a cohesive aesthetic that carried across all marketing channels. I shot and styled all product photography, ensuring each image conveyed the elegance and craftsmanship of the collections. This photography was then integrated into print campaigns, including magazine advertisements and promotional mailers, which I also designed. Each piece reinforced the refined, aspirational tone of the Didriks brand while maintaining a consistent visual identity across all materials.
A promotional postcard mailer for the Switch Up campaign.
The outside of a folding, promotional mailer.
The inside of the same mailer.
